Faber-Castell Pop-Up Shop Mural (concept)
This project is a design pitch for an interactive element within a social experience, based on a brand of our choice. Here, I designed an interactive mural for Faber Castell, along with social media posts for online promotion and engagement.
This interactive mural represents the many faces supporting Faber-Castell and their mission to protect hundreds of species. Visitors are invited to contribute by drawing a blind contour self-portrait on clear sticker paper using Faber-Castell products, and adding it to the mural, symbolizing their personal commitment to this cause. Together, these portraits form a collective signature to help preserve our planet’s biodiversity.
To promote the event and foster community engagement, I created a sample series of graphics designed to convey all the key information for the hypothetical pop-up shop. As an added incentive, the event will include a giveaway with a custom designed tote bag and Faber-Castell products. Each graphic features a hand drawn illustration of multiple animals part of the 660 species the brand helps protect.
